Strategies for Sustainable Global Mobility & Sustainable Future
The future of global mobility is not just about moving people – it’s about moving towards a sustainable future. In a time when sustainability is a top priority for businesses across all sectors, the global mobility industry has a unique opportunity to lead the charge. Rather than seeing relocation as an obstacle to sustainability – given the right circumstances, it can result in a positive impact on the environment. By embracing a holistic view of relocation, the global mobility industry can redefine what it means to move talent across borders, creating a future where business growth and environmental sustainability are not mutually exclusive.
Relocation is a major life event, where nearly every aspect changes at once – from their home and country to the surrounding language and culture. Daily habits are disrupted, and new ones are formed. This is known as habit discontinuity and presents a unique opportunity to encourage sustainable behaviors. During this time, people are more receptive to adopting new habits, making it an ideal time to introduce sustainable habits.
Research by psychology professor Bas Verplanken highlights that our behaviors are largely shaped by habits rather than conscious decisions. His studies reveal that during major life changes, such as relocation, habits are naturally disrupted, making it easier to break old patterns and establish new, sustainable ones. This means that, with the proper support, assignees can be encouraged to adopt more sustainable transportation methods and integrate sustainable practices into their daily lives.
The global mobility industry has the potential to serve as an enabler of positive change, and this is where we, as your Relocation Management Company (RMC), can facilitate and encourage sustainable choices. Through our tailored services and dedicated support, WHR Global (WHR) empowers organizations and assignees to adopt environmentally responsible strategies.
Strategies for Sustainable Global Mobility
To realize the full potential of sustainability in relocation, it’s first and foremost crucial to move from treating relocation as a singular event and to start viewing it holistically by considering the entire assignment lifecycle. Relocation extends beyond simply relocating an assignee from one place to another; it’s about helping them succeed in their new environment while minimizing the impact on the planet.
To make relocation more sustainable, it’s crucial to align relocation policies with ESG objectives and corporate goals.
Embedding sustainability in global mobility goes beyond good intentions; it requires a well-structured and strategic approach.
For example, at WHR Global, we partner with organizations such as:
ExpatRide, whose EcoRide program offers fully electric and hybrid vehicles—an option that helps reduce the overall CO₂ emissions associated with relocation assignments. They offer employee relocation support in 176 countries.
Home Sweet Home provides discard and donate services to the following locations worldwide: the United States, Canada, Puerto Rico, Mexico City, Ireland, the UK, Germany, the Netherlands, Switzerland, China, Hong Kong, Singapore, and Australia.
Incorporating sustainability into every stage of the assignment not only facilitates sustainable business practices but also provides the opportunity to track and manage Scope 3 emissions more effectively. By aligning sustainability policies with sustainability training, the assignees gain the knowledge and resources to make sustainable choices and recognize their potential impact. Continuous support ensures that they can implement long-term changes, making sustainability an integral part of every step of the relocation process.
While integrating sustainability into policies and providing sustainability training are necessary steps toward making relocation more sustainable, the real impact for sustainability happens during the assignment, not just during the move. This is where the choice of RMC is crucial, as we are in a position to bridge the gap between policy and action. By choosing an RMC that works towards embedding sustainability into every step of the assignment and leveraging our global network of suppliers, we can ensure that sustainability is not just an option—it’s the default.
Through practical pieces of advice, such as reassessing your organization’s use of air shipments, WHR can help you drive meaningful change in sustainable global mobility. By guiding the assignee to make more sustainable choices, it is possible to significantly cut Scope 3 emissions without disrupting productivity. Partnering with an experienced RMC ensures that the assignees receive the proper support, guidance, and practical solutions to make sustainable choices easier.
WHR is proud to have achieved a Silver EcoVadis Sustainability Rating in 2024, placing us in the top 15% of companies globally.
We are also a participant in the Science-Based Targets Initiative (SBTi) for sustainability & corporate climate action.
WHR commits to reducing Scope 1 and Scope 2 greenhouse gas emissions by 50% by 2030, compared to a 2018 base year, and to measuring and reducing its Scope 3 emissions.
But what happens when there is an off-hand approach to relocation? Why not just let the assignee decide what sustainability efforts they want to pursue?
This brings us to an essential challenge in sustainability efforts: lump-sum relocation policies.
The Downside of Lump-Sum Relocation Policies
While lump-sum policies may appear flexible and cost-effective, they often hinder sustainability efforts. Placing the burden of decision-making on employees leads to choices driven by convenience rather than environmental considerations. They do not utilize the potential of the relocation by breaking habits and creating new, more sustainable ones. Without structured guidance, organizations lose control over sustainability-related decisions, making it challenging to manage Scope 3 emissions.
A structured relocation policy, complete with pre-approved green mobility options, ensures alignment with sustainability goals and enhances the overall relocation experience for both employees and businesses, ultimately benefiting the planet.
New Perspectives and New Possibilities in Global Mobility
Relocation undeniably has an initial environmental cost, primarily due to travel and logistical emissions. However, viewing relocation holistically offers opportunities to instill long-term sustainable behaviors. Consider an employee relocating to a new country who chooses to lease an electric car rather than opting for a traditional combustion engine vehicle. In said country, there is an excellent electric car charging network, meaning the assignee does not have to compromise on their comfort. Throughout the whole assignment, the reduction in carbon emissions from daily commuting may be more significant than the emissions emitted from the move itself. This highlights that when sustainability is embedded into relocation policies and assignees are provided with the proper support, relocation can drive positive environmental change – sometimes making it more sustainable than not relocating the employee.
Relocation is more than just moving from one country to another—it represents a significant life event that disrupts established habits and creates an opportunity for change. This shift offers the Global Mobility industry a powerful opportunity to influence sustainable choices. By seizing this opportunity, the industry can play a crucial role in helping companies achieve their ESG objectives and make a positive environmental impact.
For a more in-depth exploration of these insights, we invite you to read ExpatRide’s comprehensive white paper here and join us on our journey toward a more sustainable future.
This article is based on ExpatRide’s white paper Global HR’s Green Opportunity: Using Global Mobility to Drive Environmental Change, which examines the immense potential of the global mobility sector in fostering a more sustainable future.