In today’s globalized world, the importance of cultural and language training in global mobility programs cannot be overstated.
Companies like WHR Global and Global LT are leading the way by integrating these essential services into their offerings, ensuring smoother transitions and greater success for expatriates and their families.
Table of Contents:
- Program Statistics
- Learner Centric Client Trends
- Benefits of Cultural & Language Training
- How is the Service Facilitated and Delivered
65% of international permanent relocation programs offer cultural training and 58% offer language training.
80% of international assignment packages offer cultural training, with 74% offering language training, according to WHR’s Global Mobility Benchmark Report.
“Reported rates of population bilingualism in places such as Europe (67%), Canada (55%), India (25%), and the United States (20%) indicate that bilingualism is both common and growing,” according to a research paper published in the National Library of Medicine measuring and reporting bilingualism.
Cultural and Language Training Client and Industry Trends
Understanding and respecting cultural differences empowers professionals and their families to live, work, and communicate successfully worldwide. Speaking the native language is a critical component to fostering better interactions and collaboration. While these two services were often treated as separate components of a learning program, we are seeing industry trends integrating both Culture and Language training into one service.
- Learner-Centric Ecosystem Combining Culture and Language Training:
- Cost Savings: Integrating these services can lead to significant savings
- Synergy: Culture and language training complement each other
- Sustainability: Sustainable practices in training programs
- Family-Centered Services: Catering to the entire family, including spouses, partners, and children
- Flexible Training Options: Individual or group training, accommodating up to 10 individuals.
- Customized Learning Plans: Personalized experiences for effective integration, confidence, and belonging such as:
- Community etiquette (dining experiences such as tipping, ordering, and eating etiquette or grocery shopping)
- Business etiquette (in-office)
- Educational assimilation through play for children
“When working with clients to benchmark their language and cultural training benefits, I can’t help but draw from my own experiences. As a UK-US dual citizen who has worked in Japan, Belgium, Spain, Mauritania, Ghana, Greece, and now Switzerland, linguistic and cultural impacts are inescapable. Without understanding the nuanced business etiquette in Japan, an expat in Tokyo may unintentionally disrespect their superior before they even work on a new project. Depending on the location in Switzerland, your employee (and their spouse) may be expected to know German, French, or Italian to maintain their immigration permit. Companies like WHR Global and Global LT are pivotal in providing these essential services, ensuring that professionals and their families are well-prepared to navigate their new environments successfully.”
Jennifer Elsby, GMS®, MIM+
Client Services Manager EMEA at WHR Global
Language and Culture Training focused on Human Relationships
Human interaction fosters meaningful connections and provides significant benefits to individuals undergoing relocation. Global LT trainers craft personalized experiences aimed at delivering in-depth coaching sessions, whether conducted in person or virtually. These sessions are designed to offer tailored guidance, unwavering support, and motivational insights to both employees and organizations alike.
- Employees and Professionals:
- Global Workforce: Effective communication and strong relationships with diverse colleagues, clients, and partners.
- Expatriates and their families: Understanding local culture, norms, and business practices for smoother transitions. Families feel more connected and have a sense of belonging in their new country.
- Organizations:
- Increased employee retention rates, higher employee involvement and engagement.
- Higher reported satisfaction in company culture and benefits.
- Multinational Corporations: Navigating complex international markets and fostering cohesive corporate cultures.
- Small and Medium Enterprises: Engaging with global partners and clients, ensuring smoother collaborations.
Benefits of Cultural and Language Training
Cross-cultural training is crucial for fostering understanding and collaboration and provides practical tools and insights that can be applied immediately, yielding several benefits:
- Enhanced Communication Skills: Overcoming language barriers and developing non-verbal communication skills for effective interaction.
- Improved Conflict Resolution: Better handling of disputes by understanding cultural differences in conflict resolution styles.
- Increased Cultural Awareness: Insights into cultural norms, values, and etiquette, reducing misunderstandings and fostering respect.
- Boosted Productivity and Efficiency: Culturally competent employees can navigate nuances and avoid miscommunications, leading to efficiency.
- Enhanced Global Mobility: Opens up more opportunities for international assignments and career advancement.
- Stronger Customer Relationships: Tailoring products, services, and marketing strategies to diverse cultural preferences, increasing customer loyalty and revenue.
- Fostering Innovation: Diverse teams bring different perspectives and ideas, driving creativity and innovation.
“You may know the language, but if you don’t understand the culture, you won’t communicate successfully. Likewise, if you know the culture but don’t speak the language, communication will still fail. We ensure successful assignments, so learners thrive and communicate successfully no matter the country, culture, or language.”
Heather Jamison, CRP®, GMS®
Vice President of Customer Success at Global LT
Conclusion
Cultural and language training is not just an add-on; it is a fundamental component of successful global mobility programs.
By partnering with experts like WHR Global and Global LT, companies can ensure their employees are well-equipped to thrive in diverse environments, ultimately leading to greater personal and professional success.