The WHR Intern Experience: Part Two

After interning at WHR Group Inc. this past summer, I can certainly see why this company is considered a leading employee relocation company and has been voted a Top Workplace in Milwaukee for five consecutive years. The paternalistic culture provided by WHR has surely impacted me in my short time there.

First Couple Days

Looking back at my first day at WHR, I had very little idea what employee relocation means. After a thorough week of training, starting from the ground up, I now have a much greater understanding of the global mobility world.

The training consisted of a few pieces:

1. The Employee Handbook

The first piece was going through the employee handbook with our Human Resource Manager, Janessa Penneau. I felt this training was necessary and extremely helpful because it provided insight on how WHR became the extremely successful company it is today. In addition, by learning more about the background of WHR, I was able to connect with the core values on both a personal and professional level.

2. “Relo 101”

The second major piece of training was called “Relo 101.” This training is set up to give new staff members a rundown of the processes regarding employee relocation. Relocation is a very complex process, so this was a lot to take in all at once. However, Sean Erner, the Inside Sales Supervisor, did a great job turning complex terms into simple concepts for the new hires, including myself. “Relo 101” touched on a variety of topics within the relocation process, some topics that were covered included inspections, listings, appraisals, buyouts, household good services, and much more.

The SHRM Conference

The Society for Human Resource Management (SHRM) annually hosts the largest human resources conference in the United States, with upwards of 16,000 people attending the latest conference at McCormick Place in Chicago. WHR’s sales team was amongst the exhibitors and they did a great job establishing connections and creating relationships over the course of the conference. They were able to bring back hundreds of new leads for myself and the other summer intern, Alexis Harris, to pursue over the next few weeks.

Alexis and I developed two unique campaigns to follow-up with the new leads from SHRM. Instead of using the classic sales technique of emailing each lead, we chose to make our first contact using personalized video messaging. The video software we used specializes in short videos that are meant to stand out as a new way to follow-up with leads on a more personal level. With the increase in automation, less companies are choosing to use truly personalized messaging, which is a shame because the response rate we received on these videos was truly astonishing. The leads who were sent these personalized videos seemed to really appreciate the classic style of face to face communication.

The next form of communication we tried was a calling campaign where we reached out to the leads over the phone. This campaign was very successful right off the bat. WHR is unique because we have programs specifically designed for companies of all sizes.

The last form of communication we used to follow-up with leads from the SHRM conference was in an email campaign. Alexis and I spent a few days developing an enticing series of emails with the goal of booking a meeting. We created a total of seven emails that were sent out over the course of a few weeks.

Moving Forward

I feel I’ve taken full advantage of all the opportunities that WHR has provided me. WHR has also done a great job with providing the necessary information/instruction that has allowed me to grow as an individual and as a professional in the workplace.

I would recommend this internship to any college student seeking summer employment!